Product:
«Magnat kisses» ice cream

Insight:
Couples usually kiss while they watch movies. During sincere kiss eyes are closed, so people can miss some episodes of the film.

Idea:
We launch 5-seconds pre-roll and mid-roll campaign at ivi.ru, online cinema portal.
Screen is black, voice: «This is time for kisses with your eyes closed, you will not miss anything».
On the screen: «This is kissing time, please close your eyes!» in case if couple opens eyes before the film starts again.